I make websites that deliver more leads for your business

Hi, I'm Rob Kendal. If you've been searching for a freelance web developer who knows Shopify, WordPress and frontend web development inside and out, you've come to the right place.

With me, you'll always get:

  • A fullstack developer with 15+ years development experience.
  • A reliable development professional who will always give you straightforward, honest advice.
  • A freelancer with expert skills in  Shopify development and  WordPress websites
  • Marketing website design and development driven by your business growth goals.
  • Award-winning marketing and Search Engine Optimisation (SEO) knowledge and support.
  • Expert web development services using forward-thinking technologies such as Gatsby.js, Next.js, WordPress REST API, GraphQL and the Jamstack.
  • Enterprise-level HubSpot campaign management and integrations (including WordPress).
  • Help and support launching super fast, accessible, static websites that rank well on search engines.

Talking about your project costs nothing; choosing the right partner to deliver it could save you a fortune!


hire meread my articles

Rob Kendal freelance wordpress developer

How can I help?

As a freelance WordPress developer and freelance Shopify Partner, I can help build your next business website or ecommerce website

Shopify logo

Shopify development

As a Shopify Partner, I can help with ecommerce websites on Shopify, store migrations, Shopify theme development and more.

find out more
WordPress logo

WordPress development

As a freelance WordPress developer, I can design and build WordPress themes, optimise your WordPress site, and help with SEO.

find out more
React JS logo

Business websites

You need a marketing-led website that delights your users and drives more leads for your busienss. I can help with this.

find out more

Trusted by brands big and small

I've been honoured to work with local and national brands to build marketing websites powered by WordPress

NHS logo
HubSpot logo
Citizens Advice logo
Yorkshire Enterprise Partnership logo
North Yorkshire County Council logo

Website design & UX with marketing results in mind


  Content is king

Build a website around well-planned content that strikes a chord with your customers.

  CRO

Maximise leads from your website through conversion rate optimisation.

  Clear user experience

Give customers the information they need simply and easily without getting in their way.

  Strong calls to action

Make it easy for visitors to take next steps to contact you, make a purchase, make their next move.

WordPress, Shopify and website logos

Your business website is key to getting your message in front of your customers.

A good website should be built with your audience in mind, geared towards their needs and drivers with strong calls to action and properly thought-out UX.

I can help your business build that website.

book a discovery call

Don't take my word for it

I've been trusted by UK-wide and local Yorkshire businesses for years,
here's what they say about my work.


Anne de Freyman

I struggled for years to find the right person to build a website I would be proud of for my business. Until I met Rob. I was impressed with Rob's creative talent and his patience. He built exactly the website I wanted and gave me all the help I needed to make it work. Superlative customer service!Anne de Freyman

Claire Horsfield

Rob helped me setup HubSpot and integrate it with my website. Rob's work is professional and to a high standard, always being completed quickly. He helped me learn the new software quickly.Claire Horsfield

Heidi Green

Rarely do you meet someone who gives so generously of their knowledge, sharing so much information to help others achieve their goals. Rob is an inspiration in his approach, taking the fear out of what sometimes seems an overwhelming task. Professional, approachable, innovative, what more can I say!Heidi Green

Simeron Taak

Rob has been an excellent mentor for me. I would definitely recommend working with Rob to any developers looking for a mentor. Rob has been part of my biggest JavaScript progression to date.Simeron Taak

Asam Shan

Rob is great! He has a real knack of instilling confidence by breaking down and simplifying any problem I've had. He is always available and genuinely happy to help.Asam Shan

Need some help?

Whether you need a freelance web developer for your website project, or you're getting into code and need some personal support and mentorship, it costs absolutely nothing to start the conversation.


Latest articles


Signs to lookout for if you suspect you've ended up in the wrong career

Signs to lookout for if you suspect you've ended up in the wrong career

Avoiding ending up in the wrong career should be the priority of any worker. In this article we aim to help you recognise the signs to watch for if you think you're in the wrong career

read the full article

Things I wish I'd known as a junior developer

Things I wish I'd known as a junior developer

Let's talk about some of the things I wish I had known as a junior developer to help you learn to be a better developer earlier in your career.

read the full article

Create a Next.js RSS feed for your static website

Create a Next.js RSS feed for your static website

Learn how to create an RSS feed for your Next.js website in part three in the series of using WordPress as a headless CMS with Next.js

read the full article

Using WordPress as a headless CMS with Next.js

Using WordPress as a headless CMS with Next.js

In part 2 of the Getting Started with Next.js, we connect a headless WordPress CMS...

read the full article

Configuring WordPress as a headless CMS with Next.js

Configuring WordPress as a headless CMS with Next.js

In part 1 of the Getting Started with Next.js, we're looking at how to use...

read the full article

30+ Helpful tools, apps and websites

30+ Helpful tools, apps and websites

Where would we be without our beloved tools and apps? I'm going to share my...

read the full article

GitHub activity graphs are meaningless

GitHub activity graphs are meaningless

Worried about your GitHub graph and that you're not coding as much as others. Don't...

read the full article


read more