I make websites that deliver more leads for your business

Hi, I'm Rob Kendal. If you've been searching for a freelance web developer who knows Shopify, WordPress and frontend web development on the Jamstack inside and out, you've come to the right place.

With me, you'll always get:

  • A fullstack developer with 15+ years experience building fast, lead-generating websites.
  • A reliable development professional who will always give you straightforward, honest advice.
  • A freelancer with expert skills in  Shopify development,  headless content management systems  and  WordPress websites
  • Marketing website design and Shopify development driven by your business growth goals.
  • Award-winning marketing and Search Engine Optimisation (SEO) knowledge and support.
  • Expert web development services using forward-thinking technologies such as Frontity, Gatsby.js, Next.js, WordPress REST API, GraphQL and the Jamstack.
  • Enterprise-level HubSpot campaign management and integrations (including WordPress).
  • Help and support launching super fast, accessible, static websites that rank well on search engines.

Talking about your project costs nothing; choosing the right partner to deliver it could save you a fortune!

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Rob Kendal freelance Shopify developer, WordPress consultant and headless CMS developer

How can I help?

As a freelance Shopify developer, Shopify partner and front-end consultant, I can help build your next business website or ecommerce website

Shopify logo

Shopify development & support

As a Shopify Partner, I can help with ecommerce websites on Shopify, store migrations, custom Shopify theme development and more.

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WordPress logo

WordPress development

As a freelance WordPress developer, I can design and build WordPress themes, optimise your WordPress site, and help with SEO.

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Shopify logo

Jamstack web development

I help build blazing fast, accessible & beautiful websites using headless CMS's such as GraphCMS, using Jamstack technologies.

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Trusted by brands big and small

I've been honoured to work with local and national brands to build marketing websites powered by WordPress

NHS logo
HubSpot logo
Citizens Advice logo
Yorkshire Enterprise Partnership logo
North Yorkshire County Council logo

Website design & UX
with marketing results in mind

  Content is king

I'll help you build a website around well-planned content that strikes a chord with your customers.


Together we'll maximise leads from your website through conversion rate optimisation.

  Clear user experience

I'll help give customers the information they need simply and easily without getting in their way.

  Strong calls to action

Let's make it easy for visitors to take next steps to contact you, make a purchase, make their next move.

WordPress, Jamstack and website logos

Your business website is key to getting your message in front of your customers.

A good website should be built with your audience in mind, geared towards their needs and drivers with strong calls to action and properly thought-out UX.

I can help your business build that website, whether it's WordPress, Shopify ecommerce, or powerful static sites.

book a discovery call

Don't take my word for it

I've been trusted by UK-wide and local Yorkshire businesses for years,
here's what they say about my work.

Andrea Hall

Rob has been managing my website for years, but more recently I turned to him for a complete re-build to a bespoke e-commerce solution. I trust him implicitly to know what system is best for my business, and to simplify the process for me. It feels like a colleague relationship rather than a supplier, and the quality of his support, and patience is invaluable.Andrea Hall

Anne de Freyman

I struggled for years to find the right person to build a website I would be proud of for my business. Until I met Rob. I was impressed with Rob's creative talent and his patience. He built exactly the website I wanted and gave me all the help I needed to make it work. Superlative customer service!Anne de Freyman

Claire Horsfield

Rob helped me setup HubSpot and integrate it with my website. Rob's work is professional and to a high standard, always being completed quickly. He helped me learn the new software quickly.Claire Horsfield

Heidi Green

Rarely do you meet someone who gives so generously of their knowledge, sharing so much information to help others achieve their goals. Rob is an inspiration in his approach, taking the fear out of what sometimes seems an overwhelming task. Professional, approachable, innovative, what more can I say!Heidi Green

Simeron Taak

Rob has been an excellent mentor for me. I would definitely recommend working with Rob to any developers looking for a mentor. Rob has been part of my biggest JavaScript progression to date.Simeron Taak

Asam Shan

Rob is great! He has a real knack of instilling confidence by breaking down and simplifying any problem I've had. He is always available and genuinely happy to help.Asam Shan

Need some help?

Whether you need a freelance web developer for your website project, or you're getting into code and need some personal support and mentorship, it costs absolutely nothing to start the conversation.

Latest articles

How to use contact forms with headless WordPress and Next.js

How to use contact forms with headless WordPress and Next.js

Part 4 in Getting Started with Next.js and this time we're looking at how to send a contact form using WordPress in headless mode.

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React, Angular and Vue compared, which should you learn in 2021?

React, Angular and Vue compared, which should you learn in 2021?

Learn which of the most popular JavaScript frameworks should you spend your time learning in 2021. We compare Angular, React, and Vue.

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Signs to lookout for if you suspect you've ended up in the wrong career

Signs to lookout for if you suspect you've ended up in the wrong career

Avoiding ending up in the wrong career should be the priority of any worker. In this article we aim to help you recognise the signs to watch for if you think you're in the wrong career

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Things I wish I'd known as a junior developer

Things I wish I'd known as a junior developer

Let's talk about some of the things I wish I had known as a junior...

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Create a Next.js RSS feed for your static website

Create a Next.js RSS feed for your static website

Learn how to create an RSS feed for your Next.js website in part three...

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Using WordPress as a headless CMS with Next.js

Using WordPress as a headless CMS with Next.js

In part 2 of the Getting Started with Next.js, we connect a headless WordPress CMS...

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Configuring WordPress as a headless CMS with Next.js

Configuring WordPress as a headless CMS with Next.js

In part 1 of the Getting Started with Next.js, we're looking at how to use...

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