Skip to content


Stones4Homes is the online shop for all your decorative aggregates, bark products and rock salt requirements. They've been supplying aggregates to professional landscapers, contractors and homeowners for over 10 years and have over 25 years experience of working in the sector.

They supply to countless local Yorkshire residential and commercial customers, as well providing delivery nationwide.

You can visit the Stones4Homes website here.

The challenge

Stones4Homes came to me with a outdated site that wasn't performing for them. With declining sales and an unresponsive website that wasn't working well for their customers, they needed a breath of fresh air to reinvigorate their online shop and improve sales.

Screenshot of Stones4Homes website and backend
Screenshot of the Stones4Homes website

How I helped

As well as creating a clean, responsive design powered by a WordPress ecommerce solution, I worked closely with Stones4Homes to migrate a wealth of content from their existing web presence, preserving SEO value and search rankings for their landing pages and well-ranked products.

I added a raft of features for their admin team too, such as a 'buy as a customer', custom product shipping label generator, and order date picker.

Finally, the real challenge (and fun part of the project) was developing a highly-customised product pricing model that factored in customers' postcodes and delivery. The whole solution is a well-crafted website that's designed to make it easy for their visitors to find what they need and make a purchase.

Project highlights

  • Brand new, bespoke, mobile-friendly design focussing on strong calls to action and user journeys
  • Fully hosted, WordPress-powered ecommerce website
  • SEO work to help retain existing ranking
  • Large-scale content and product migration from previous website CMS
  • Improved transaction rates by 100% and conversion rates by 200%
  • Post-launch sales figures through the website increased revenue by 270%

Tell me about your project