Andrea Hall is a talented Yorkshire artist and active open water swimmer. She creates a range of art for the swimmer community such as greetings cards, prints, stationery and more.
Check out Andrea's website here.
Andrea had a personal portfolio website and a separate Etsy store. Tired of the hassle of maintaining two separate sites and paying expensive sales percentages to Etsy, she wanted to combine her online presences into a single, unified experience for both her and the customer.
The customer would get a single, streamlined ecommerce site to browse and make purchases, whilst Andrea would be able to manage all her content, products and after sales care and admin in one place.
How I helped
I started with Andrea's existing website which was powered by WordPress and developed a custom solution that detached it from the front-facing customer website. This freed up WordPress to manage content and product information whilst I developed a separate front end that could focus on simple, clear design that focussed on the customer.
The new website uses a lot of cool technology under the hood, including GraphQL to feed product data and content to the detached front end via an API. The front end uses Next.js to generate a blazing-fast static site that means customers no longer have to wait for more than a few milliseconds to get to their
The last part of the puzzle was to migrate all Andrea's existing product data from her Etsy store into the new WordPress system.