A2Z Local
A2Z Local is business with ambitious aims to revolutionise the way people search and advertise for local services over different mediums, such as app, web and physical platforms. They aim to help householders to find trusted, local services in specific postcode areas for any job they need help with.
Check out the A2Z Local business marketing platform website.
The challenge
A2Z Local were a new business in need of the works: a logo and branding, brand guidelines, and a shiny new custom built marketing platform that empowers them to create business listings to advertise local businesses and their services.
How I helped
I worked closely with the A2Z Local team to establish a new brand for the business, including brand guidelines to help them apply the correct fonts, colour palette, and visual aspects to their other digital and physical media formats.
Once we had established their new brand, I set about architecting a completely bespoke software platform that empowers the team to create and manage advertisers' business listings. It leverages the powerful Storyblok content management system to provide listings, and is powered by the Astro framework for the headless UI layer.
Beyond the strong team of Storyblok and Astro, I integrated the platform with external services such as Firebase for metrics and ratings, Shapo for business reviews, and Algolia for a super fast search experience for website visitors.
Project highlights
- Produced a logo and brand guidelines for the new business.
- Full design and development of a custom business listings marketing platform including site search, reviews, Storyblok content management integration and super fast deployment to the latest front-end cloud hosting.
- Integrated with several external services, such as Algolia, Shapo, and Firebase.